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6 Reasons Why Every Business Should Use Social Media Marketing

Posted by:Avid-admin inInternet Marketing News

You most likely have more than one personal social media account. However, how many have you created for your business? Whether it is Twitter, Facebook, Instagram, Interest, Vine, Yelp or YouTube, the more social media platforms your clients can find you on and communicate with you, the higher the chance of growing your business.

Here are some of the reasons why you need to promote your business in social networks:

1. It is cheaper compared to traditional marketing methods
Social networks are the cheapest and fastest way to reach out to your target audience. It costs you nothing to post a message on Twitter, share a product photo on Instagram, or invite people to like your business Facebook page.

2. It helps boost your website SEO results
Social media can drive traffic to your website, which can help improve the ranking of your business website on search engine results. This means more people will visit it and become familiar with your products and services.

3. You can use it to provide better customer service
If you are looking for a way to field your customers’ questions, comments, and concerns, then you are going to find social networks handy.
You can use social networks such as Instagram, Twitter and Facebook to get in touch directly with your customers.

4. The information about your business is easily accessible
Do you remember the last time you used a phonebook to look for contact information? Nowadays, people look for business contact information online.  Therefore, clients can easily get in touch with you if you provide the right information about your business via social networks.

5. It enhances brand recognition
Social media is the best way to introduce a brand to people and make it stand out from your competitors. You can only buy goods and services from a shop you know exists. According to research conducted by eMarketer, 50% of clients cite social networks as the way they find out about new services, products, and brands.

6. It gives you an edge over your competitors
It can help you get an edge over your competitors by connecting you with your previous, current, and even potential clients in an organic way across the world.

If used properly, social networks can help you boost the position of your website on search engine results pages, offer good customer care services, build a strong online presence, attract more clients, and grow your business significantly.

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